The Lean Startup
- Name of the Textbook: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Paperback)
- Publisher: Penguin UK
- Writer: Eric Ries
- ISBN: 0670921602
- Pages: 336
- Language: English
- Book: New
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THE INTERNATIONAL BESTSELLING SENSATION
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late. Now is the time to think Lean.