Diamond Vyavaharik Hindi Shabdkosk
- Name of the Textbook: Diamond Vyavaharik Hindi Shabdkosk
- Author: Giriraj Sharan Agarwal
- ISBN: 8128809717
- Pages: 504
- Language: Hindi
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This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords.