- Name of the Textbook: Business Communication
- Author(s): N. Gupta, K. Jain
- Publisher: Sahitya Bhawan Publications
- ISBN: 978-93-88408-10-3
- Language: English
- Book: New
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It gives us immense pleasure to present the Business Communication Book for Lucknow University. The present Business Communication book has been prepared strictly in accordance with the latest syllabus of B.Com. Semester-I of the University.
Communication is a subject which is attracting the attention of everyone involved in business and industry in one way or the other. There is manifest of growing desire to understand its meaning and scope, its process and the component and to learn to communicate effectively. This book is designed to meet this urge.
The further highlights of the book are the simplicity of explanation combined with a style that ensures easy understanding. We in this book have tried to put the subject-matter in such a way that the students get the feeling of the live teacher is interacting with them. In fact, this book is a modest attempt to help young students for understanding this fascinating subject in a systematic manner with a lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically.