Principles and Practice of Marketing
- Name of the Textbook: Principles and Practice of Marketing For B.Com Semester III of Lucknow University
- Edition: 1 January 2019
- Publisher: Sahitya Bhawan Publications
- Pages: 352 pages
- Language: English
- Book: New
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This Principles and Practice of Marketing Book revised edition is exclusively based on the new syllabus of B.com Semester III of Lucknow University. Principles and Practice of Marketing book consist of 26 chapters dealing in depth with the basic principles and practices of marketing. The language used is simple and has many diagrams, charts, and figures to make it easily comprehensible and self-explanatory. In this revised edition one new chapter “E-Marketing” has been included.